استخدام Automation Marketing & eCRM

Responsibilities:

• Planning and implementing Marketing Automation and E-CRM strategies across channels.
• Responsible for marketing Automation and E-CRM program development and execution, including segmentation, A/B Testing, and deployment, and continually evaluate these for improvements.
• Using data and analytics to make data-driven decisions.
• Performing recurring analysis to improve all aspects of work.
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Increase the retention rate of the customers by planning new Automation and E-CRM activities.

Requirements / Skills:

• A comprehensive understanding of digital marketing specially marketing Automation, E-CRM, consumer acquisition tactics, retention marketing, user segmentation, funnel Optimization, conversion rate Optimization, marketing analyzing metrics and KPIs.
• Experiences in working with Marketing Automation tools like WebEngage, Insider, inTrack, etc.
• The ability to use data and analytics to make data-driven decisions.
• Has Background in marketing analysis proficiency in the following Software: Excel, Google Analytics, …
• Strong communication and organizational skills.
• The ability to work under pressure.